What Can Go Wrong with Sales Coaching?

If you're thinking of buying sales coaching or no longer seeing results, this quick article is for you. Let’s get you clear and informed.

I’ve been a heavy user of sales training myself, having spent nearly $50K USD :)

Being Forced to Keep Paying

Many training packages tie you to a contract (3, 6 months, or longer). Situations change, but you may still be forced to pay.

Example: Two clients relied on ads for booked calls. Unfortunately, the ads stopped working. With a rolling contract, they could pause and maintain flexibility.

Lack of Attention

In popular training, help may take a long time. In group sessions, you could be #1 or #14 in the queue. I’ve seen waits over two hours!

Sometimes sessions turn into rants where the owner speaks most of the time. If you need specific attention, 1:1 coaching is the way to go.

It Doesn’t Match Your Situation

Many programs force you to follow their schedule and frameworks (e.g., "Scripting", "Inner Work"). This might not match your unique situation.

For example, your closing rate may tank but you can’t identify why. Which session to turn to? Multiple suggestions can confuse. Working with one person offers clarity.

Getting Confused by Too Many Approaches

Training with multiple coaches may provide conflicting directions. This can be confusing.

Earlier in my career, I created a sales outcome map to clear up confusion. It maps the type of answers you aim for at each stage of the conversation.

Sharing it with clients brought many thanks.

It Doesn’t Resonate

Advice may not align with your values. Often, this explains why people stop implementing or feel shortchanged.

We make values loud & clear: Authenticity, Transparency, Togetherness, Growth.

What’s the Alternative?

If you still want to grow, see if this resonates: chiraagthanki.com.